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The Hills' Functional Fitness Program | Oakland, CA
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Video: "The Hills Functional Fitness Program"
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"Our goal is to help create a better you, one small group at a time. All people need to bring is heart...
...we'll supply the rest."
Jeff Allen
Fitness Director,
The Hills Club
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Solution: "The Hills Swim & Tennis club was preparing to launch a new fitness program called 'Functional Fitness'. They wanted to launch the program with a splash and one of their core initiatives was to create an impactful video for use on their website and social media platforms."
Website: www.wcaclubs.com/hills
Length: 1:30 minutes
Director's Notes: "This video was fun to shoot. The people you see exercising were all volunteers who were interested in participating in this pilot program. The instructors and students allowed us to film them in action and everyone was a great sport about it."
Video Credits:
Music by Chris Houston
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