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Solution: "Lowepro was in the process of launching a new worldwide brand campaign for their line of camera bags. Their new tagline is "Lowepro | The Trusted Original" and along with their new branding, they wanted to launch a new series of product videos. Our mission was to create videos that would be more inspirational to photographers than their previous videos.
We proposed the idea that with each bag we interview a photographer who uses the particular bag as well as the designer who created it. A critical component was bringing the design team into the foreground so that people get a chance to meet the people behind the brand. We wanted to give Lowepro a face, a personality, a soul so that people can see just how dedicated, committed, and passionate their design team is. I think we succeeded."
Website: www.lowepro.com
Length: 1:40 minutes
Director's Notes: "This video was a lot of fun to make. We shot Kendra's interview at the Lowepro headquarters in Sebastopol. She was really great to work with and it was fun to get a walk through her process. The entire team at Lowepro was eager to help and it was fun to be in the presence of so many people that seem to love their jobs. I have always had a huge respect for the Lowepro bags and in my own geeky way, I was a little star-struck to be inside their impressive headquarters.
Ron's interview was shot along the embarcadero in San Francisco. We had a great time working together and he's a natural which made the whole thing easy and fun. It's awesome to find someone who is also passionate about photography and video to work with and made the whole thing just feel real and honest and from the heart."
Video Credits
Music: Chris Houston [ website | email ]
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