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Kensington | PowerLift™ Product Video
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Objective: Prior to the product launch of Kensington's new back-up battery, dock, and stand for the iPhone, they wanted a compelling way to convey the core features and benefits to potential buyers. Because Kensington is an international company, it was critical that people in any country would understand these benefits visually without the use of language.
Website: www.kensington.com
Length: 1:35 minutes
Solution: MVP created a video for Kensington to showcase the PowerLift and to show viewers the real world applications for this device. We followed "a day in the life" of the product watching as a business traveler utilizes the PowerLift throughout his day.
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