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Kensington  |  PowerBack™ Battery Case with Kickstand and Dock

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Video: "Kensington PowerBack"

 

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"We wanted a 'lifestyle video' for our PowerBack™ to use in both the US and international markets."

PowerBack

Amy Turpie
US Marketing Communications Mgr., Kensington

Solution: "Kensington was in the process of launching a new product and was looking for an impactful lifestyle video to convey the great uses of this new iPad case / stand."

Website: www.Kensington.com

Length: 1:39 minutes

Director's Notes: "This video was a lot of fun to shoot. The concept is a 'day in the life' of this stylish iPad case with battery and stand. The challenge was to tell the story of the full day and yet keep it all under two minutes. We also needed to do it all without language so that this video could be used internationally as well."

Video Credits

Music: Chris Houston [ website | email ]

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